Most SMB websites underperform — and most owners know it.
The website built three years ago by a generic agency. The Squarespace template that hasn't been touched since launch. The site whose copy was clearly written by someone who'd never spoken to a customer. The site that loads in five seconds on mobile. The site nobody can find on Google.
You can tell when a website is hurting the business because the symptoms are consistent: low search traffic, low time-on-site, high bounce rates from paid campaigns, and the constant feeling that the site is a step behind what the business is actually doing today. The opportunity cost is invisible — you don't see the leads you didn't generate.
We rebuild websites the way we'd build them if it were our money on the line. Strategy first. Content drives design, not the other way around. Speed and accessibility are non-negotiable. SEO is baked in from day one, not bolted on after launch.